Da "D" word - "DISCOUNT" Can curse your Brand!
Bringing In Clients who are always seeking more Discounts, Deals & the Dreaded Hook Up. Discounts can Devalue your Skill Level, Your Personal Worth & your Brand Image! So instead of offering retail Discounts. Try Value Adding and Upgrades,
Gifting and Value Added Retains Clients and that Increases Your Revenue. Da’ “D” Word! "Don't Over Use It"
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Repost by BUOR Beauty Under One Roof Beauty News ATLANTA (March 6, 2024) – Research shows that Black women spent more than $7.4 billion on cosmetics and personal care products in 2022. However, Black beauty brands comprise 2.5 percent of the market. Spelman College is working to change that trajectory by ensuring that beauty products are developed with people of color in mind. The College is proud to announce the expansion of its STEM programming to include a concentration in cosmetic chemistry for those majoring in chemistry, and a minor in cosmetic science for those majoring in other areas. The program, scheduled to be offered in the fall, is the first of its kind at a Historically Black College and University (HBCU). “This expansion of our curriculum speaks to Spelman’s innovation and commitment to giving voice that empowers Black women,” said Spelman Provost Dr. Pamela Scott-Johnson. “The program will be far-reaching and will support our students and faculty in making a difference in a field that caters to Black women as consumers, fueled by the scientific expertise in this area. We are thrilled to continue this evolution of creating new academic offerings that address industry demands.” The goal of the cosmetic science program is to promote careers in the beauty industry, enhance the technical knowledge of students seeking to work in the beauty industry or pursue advanced studies in cosmetics, and ensure a gendered and racial perspective in product formulation and development. “I am excited that we now offer a course of study that connects students' Spelman experience to the beauty and personal care industry. The new major concentration and minor will ensure our students' competitiveness for advanced study and careers in the field,” said Dr. Leyte Winfield, professor of chemistry and biochemistry and division chair for the Natural Sciences and Mathematics. “I am equally excited that this endeavor positions us to offer a culturally relevant perspective that is needed in the conversation on black hair and skin care and the development of cosmetics.” The cosmetic chemistry curriculum creates a signature program at Spelman that harnesses the College’s unique academic character. The program focuses on the molecular sciences related to product formulation and development, providing a fundamental understanding of the origin, structure and function of ingredients. The cosmetic science curriculum was initially conceived as a certificate offering in the eSpelman online program and was launched in January 2023. Since its introduction, the program has grown from 150 to 750 applications for its fourth term, emphasizing student interest in the cosmetic sciences and a need for the expanded undergraduate program. “We believe this exciting new venture will lead to many new research opportunities and collaborations with leaders in the beauty care field,” said Dr. Michelle Gaines, assistant professor of chemistry and biochemistry at Spelman. “My research is rooted in studying the surface chemical properties of curly hair. There are many students who are very interested in working on this project with me, and I’m looking forward to growing this research within the new program.” To complement the program, Spelman will offer a one-week Cosmetic Science Summer Lab Intensive that will focus on fundamental cosmetic formulations. This event, to be held June 2 – 8, 2024, will bring together Black female product developers, formulators and researchers to convene for informative seminars and panels. The intensive is available to eSpelman learners, Spelman students, and participants from other HBCUs based on availability. Additional information on the Summer Lab Intensive will be posted on the Spelman College website in the coming weeks. How many of you are in a abusive relationship with your money?
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Herndon’s barbering business expanded, and by 1904 he owned three shops in Atlanta. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. According to the Atlanta Journal, Herndon and his all-Black barbering staff were “known from Richmond all the way to Mobile as the best barbers in the South.” Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the city’s leading lawyers, judges, politicians, and businessmen. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. At his death in 1927, his real estate was assessed at nearly $325,000. 3 #’s Shop Owners Should Know to Grow.
It’s important to know these numbers to grow your business. New Client Intake, Client Retention & Pre-Booking How to calculate: New Client Intake rate should grow on average10 new customers during a set time period for each staff member. Attracting new clients to a hair salon involves a combination of marketing strategies and excellent service. Client Retention: The # of customers that returned divided by the # of customer that received services in set number of Days (90 or 100) Improving client retention in a hair salon involves creating a positive and memorable experience for clients. A good retention rate is between 55-65% per stylist per set amount of days. Pre-Bookings: # of customers that pre-booked their next appointment divided by the total number of customers visits in a set amount of Days (90 or 100) By combining some strategies, you can create a positive salon experience that encourages clients to return and re-book their appointments. Here are some effective strategies to help your hair salon improve these numbers: 1. Personalized Consultations: - Conduct thorough consultations to understand each client's preferences and needs. - Tailor services to match individual preferences. 2. Online Booking System: - Implement an easy-to-use online booking system for convenience. - Allow clients to schedule appointments at their preferred times. 3. Social Media Marketing: - Utilize platforms like Instagram, Facebook, and Pinterest to showcase your salon's work. - Share before-and-after photos, client testimonials, and behind-the-scenes content. - Run promotions or giveaways on social media to encourage engagement and referrals. 4. Online Presence: - Have a professional and user-friendly website with a portfolio of your work, services offered, and contact information. - Optimize your website for local search to ensure potential clients can find you online. 5. Local Partnerships: - Collaborate with local businesses to cross-promote services. For example, partner with clothing boutiques, wedding planners, or bridal shops. 6. Referral Programs: - Incentivize your current clients to refer friends and family by offering discounts or free services for successful referrals. 7. Special Offers and Packages: - Introduce special promotions, discounts, or package deals for first-time clients or during slower periods. 8. Loyalty Programs: - Implement a loyalty program where clients can earn rewards or discounts for frequent visits. 9. Online Reviews and Testimonials: - Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, or social media. 10. Local Events and Sponsorships: - Participate in or sponsor local events, fairs, or community gatherings to increase your salon's visibility. 11. Email Marketing: - Build an email list and send out regular newsletters with updates, promotions, and exclusive offers. 12. Influencer Collaborations: - Partner with local influencers or beauty bloggers to promote your salon and services. 13. Unique Selling Proposition (USP): - Highlight what makes your salon unique, whether it's a specialized service, eco-friendly practices, or a specific atmosphere. 14. Excellent Customer Service: - Ensure your salon provides outstanding customer service to encourage repeat business and positive word-of-mouth. 15. Educational Workshops: - Host workshops or tutorials on hair care, styling tips, or beauty trends to engage with the community. 16. Professional Networking: - Attend local networking events or join professional associations to connect with potential clients and other businesses. 17. Appointment Reminders: - Send reminders via text, email, or phone to help clients remember their appointments. - Utilize salon management software for automated reminders. 18. Quality Services: - Ensure consistently high-quality services. - Stay updated on the latest trends and techniques in hairstyling. 19. Create a Relaxing Environment: - Design a comfortable and inviting salon space. - Provide amenities like beverages and magazines for a pleasant experience. 20. Client Education: - Educate clients on proper hair care and maintenance. - Recommend products suitable - Showcase expertise 21. Follow-Up: - Follow up with clients after their visit to ensure satisfaction - Address any concerns or issues promptly. - Use feedback to improve services and address any issues. - Express appreciation for their business and feedback. 22. Regular Communication: - Stay in regular contact with clients through newsletters or updates. - Inform clients about new services, promotions, or salon events. 23. Seasonal Campaigns: - Run seasonal promotions to keep clients engaged. - Introduce new services or treatments during specific times of the year. By implementing these strategies, a hair salon can create a loyal customer base and increase client retention over time. |
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April 2024
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