Hair Coaching: A New Model of Psycho-Cosmetic Intervention
In the midst of these layered cosmetic traumas—Afro-Dysmorphia; Maladjustments, Texturism, and Afrophobia—emerges a therapeutic tool rooted not in psychiatry or psychology but in proximity, trust, and tactile hair care consultation. Hair Coaching. Stylists, locticians, barbers, and hair care professionals are the first responders in the battle against aesthetic indoctrination and imbalances. They are often the first to hear confessions of insecurity or feelings of inadequacies,  the first to witness joy, and the first to decode the deeper story behind a request for change.
Hair Coaching is not just a service—it is an intervention. It is the conscious act of rebalancing a client’s distorted and conflicted self-image through ritual, language, and re-education and orientation. A good Hair Coach doesn’t simply perform a hairstyle. They perform emotional readjustment and psychic recalibration. They remind the client of what is natural to them, what is powerful, and what is inherited to them. They create a space where Afro-texture is not only acceptable—it is advocated for and emotionally accepted, thus embodied and purified.
This work must be intentional. Hair Coaches must be trained not just in technique, but in trauma literacy. They must learn to recognize the signs of Afro-Dysmorphia, to unpack the mechanics of Texturism, and to redirect the language of Afrophobia. They must know when a style request is a cry for validation. They must know when to listen and when to lovingly challenge. And when the wound is too deep, they must know how to guide the client toward deeper therapeutic support.
Reprogramming the Mirror: When a client sits in the chair, they are not only seeking beauty—they are seeking equilibrium. They are trying to make peace with the image in the mirror and the gaze of the world. Afro-Dysmorphia distorts the mirror. Texturism warps the gaze. Afrophobia criminalizes differences.
But through the intentional practice of Hair Coaching, we can begin to clear the fog. We can affirm our humanity through texture. We can replace judgment with education, shame with sovereignty. We can remind our clients—and ourselves—that to love Afro hair is not simply a political act, but an emotional realignment for 
well-being.  

Examples

Afro-Dysmorphia: Traumatic experiences stemming from negative chronic messaging, these distortions and conflicts will fester on the cosmetic body. 

Afro-Phobia or Mis-Chroma-anthropy: These are social grouping dynamics, in institutions like schools, where bullying is prevalent.

Texturism: This is also a group dynamic; however, the hair, not the person, is weaponized.

Mal-adjusting: This is a Group Dynamic and a Power Dynamic, where those with less proxy maladjust to the power class, due to jobs, economic bullying and abuse.  

BIO: Cheryl Morrow is the epitome of hair care royalty, initially trained as a Cosmetologist, Barber, and Cosmetic Trichologist with a high level of knowledge and respect for curly hair care. Born in San Diego in 1967, she is the daughter of Dr. Willie Morrow and Mrs. Gloria Morrow. As the legatee and daughter of the greatest beauty authority in the global beauty industry, she now serves as successor and CVO, Chief-Visionary-Officer of California Curl and Morrow Publishing.Working side-by-side and traveling around the world with her father, furnished Cheryl with extraordinary knowledge of the manufacturing process and science education that exclusively pertains to curly hair. This expertise has allowed her to design couture product lines for many celebrities and hair care distributors.
In 1985, Cheryl was chosen to represent the United States in the Hair Olympics. However, she declined this honor to go to London and accept her induction into the Intercoiffure Organization, in Paris, France. Cheryl went on to hone her salon management skills by attending the invitation-only Vidal Sassoon Institute of Salon Management in Beverly Hills, CA, and a 19-year residence in the Big Apple, NYC, which she says set her life on fire.
Today, Cheryl Morrow ventures into the new era of Afrocentric beauty, envisioning Black San Diego once again becoming the vibrant economy of her childhood. Bequeathed with over 3000 historical photos and documentation, 700 artistic originals, and over 1000 news periodicals, Cheryl continues her father's legacy. Morrow’s publishing began in 1959, and this year marks 65 years in beauty and media in San Diego.
With her love of technology, Cheryl digitized the first Black newsprint media in 2010; a newspaper her father started 38 years earlier as an advertising tool inside the Voice & Viewpoint newspaper. Cheryl says her greatest heirloom, is her parents' love and passion for private equity, community shareholding, and wealth building. Her motto is “Bet on Black.”
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25 Years Strong: Celebrating the Natural Hair Movement’s Legacy and Future
This year marks the 25th anniversary of the Natural Hair Movement — a cultural and social milestone that has changed not only the beauty industry but also how we celebrate identity, heritage, and self-expression.
What started as a bold reclamation of our roots has grown into a global movement that champions authenticity, challenges beauty standards, and uplifts generations to embrace the fullness of who they are. From living rooms to boardrooms, from beauty salons to major runways, natural hair is now front and center — a visible, powerful testament to resilience and pride.
A Journey Worth Honoring
In the late 1990s and early 2000s, wearing natural hair wasn’t just a style choice; it was a statement. It challenged decades of messaging that said straight was the only “acceptable” or “professional” look. As the movement gained momentum, it inspired the creation of products specifically designed for textured hair, birthed thriving communities online and in person, and encouraged crucial conversations about representation and inclusivity across industries.
Brands listened. Laws were passed. (Shoutout to The CROWN Act!) And most importantly, individuals felt seen and celebrated.The Impact on Business, Beauty, and Beyond
The natural hair movement has reshaped the beauty economy, paving the way for a flourishing ecosystem of Black-owned brands, natural hair stylists, educators, content creators, and entrepreneurs. It has proven that embracing diversity isn't a trend — it’s the foundation of innovation, community, and economic growth.
Today, the textured haircare market is one of the fastest-growing segments in beauty, with consumer demand driving better products, smarter education, and more authentic marketing.
Looking Ahead
As we celebrate this 25-year milestone, it’s clear that the movement’s influence will only continue to grow. Future generations are inheriting a world where versatility, creativity, and pride in natural beauty are the norm — not the exception.
At a time when the world is increasingly tuned into conversations about belonging and authenticity, the spirit of the Natural Hair Movement remains a guiding light: a reminder that beauty is diverse, evolving, and deeply rooted in culture and history.
Here's to 25 years of empowerment — and to the next 25 years of even greater transformation.
25th Anniversary of the Beauty Under One Roof's - Natural Hair Movement Celebration HTX Sept 13 - 15 Join Us
#NaturalHairMovement #25YearsNatural #BeautyIndustry #Authenticity #BlackExcellence #BUOR #beautyunderoneroof #AfroHairSummit

Da "D" word - "DISCOUNT" Can curse your Brand!  
Bringing In Clients who are always seeking more Discounts, Deals & the Dreaded Hook Up.
Discounts can Devalue your Skill Level, Your Personal Worth & your Brand Image!
So instead of offering retail Discounts. Try Value Adding and Upgrades,

• Ex. Offer clients that rebook after a service a $5-$50. Gift toward a retail purchase.
• Ex. Offer new client a $5 - $10 toward retail purchase 
• Add value consider a package gift a product or conditioner add on with a chemical  service.

You get the idea, Words have Power! They add to the amount of Money clients are willing to pay or a the  "Devalue" – lower the amount people are willing to pay.
Gifting and Value Added Retains Clients and that Increases Your Revenue.

Da’ “D” Word! "Don't Over Use It"

How many of you are in a abusive relationship with your money?
Let me give you 7 indicators that your Money maybe cheating on you…

1. You’re working long hours, but moneys not coming around like it use too.
2. Money is just in and out of your life. It’s here for a couple of weeks then it's gone.
3. When it comes around sometimes it buys you gifts, take you to dinner and things but, afterwards you feel bad about it.
4. Your money turned the GPS off so you cant Track It.
5. Your Getting calls from unknown numbers and they are asking for money!
6. Your money keeps telling you different stories, it told you to expected a certain amount, but in reality it was less.
7. You don’t want to look your bank account in the eyes, because you can't believe what you see.

If 2 or More of the above are True, You and you Money need to have a Serious Talk. Plus consider talking a business coach.
Sign Up for a FREE 60 Minute Consultation!
BUOR Beauty Coaching Helps you take a fresh look at you and Money's relationship creating a plan to make that will Help It Grow!  

Salon & Barbershop Owners, Hairstylist, Barbers, Beauty Industry Professionals, Independent Contractors, Small Business Owners, Managers, etc...

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Source: https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/
​Herndon’s barbering business expanded, and by 1904 he owned three shops in Atlanta. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. According to the Atlanta Journal, Herndon and his all-Black barbering staff were “known from Richmond all the way to Mobile as the best barbers in the South.” Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the city’s leading lawyers, judges, politicians, and businessmen. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. At his death in 1927, his real estate was assessed at nearly $325,000.

3 #’s Shop Owners Should Know to Grow.
It’s important to know these numbers to grow your business.
New Client Intake, Client Retention & Pre-Booking
How to calculate:
New Client Intake rate should grow on average10 new customers during a set time period for each staff member.
Attracting new clients to a hair salon involves a combination of marketing strategies and excellent service.
Client Retention: The # of customers that returned divided by the # of customer that received services in set number of Days (90 or 100)
Improving client retention in a hair salon involves creating a positive and memorable experience for clients.
A good retention rate is between 55-65% per stylist per set amount of days.
Pre-Bookings: # of customers that pre-booked their next appointment divided by the total number of customers visits in a set amount of Days (90 or 100)
By combining some strategies, you can create a positive salon experience that encourages clients to return and re-book their appointments.
Here are some effective strategies to help your hair salon improve these numbers:
1. Personalized Consultations:
   - Conduct thorough consultations to understand each client's preferences and needs.
   - Tailor services to match individual preferences.
2. Online Booking System:
    - Implement an easy-to-use online booking system for convenience.
    - Allow clients to schedule appointments at their preferred times.
3. Social Media Marketing:
   - Utilize platforms like Instagram, Facebook, and Pinterest to showcase your salon's work.
   - Share before-and-after photos, client testimonials, and behind-the-scenes content.
   - Run promotions or giveaways on social media to encourage engagement and referrals.
4. Online Presence:
   - Have a professional and user-friendly website with a portfolio of your work, services offered, and contact information.
   - Optimize your website for local search to ensure potential clients can find you online.
5. Local Partnerships:
   - Collaborate with local businesses to cross-promote services. For example, partner with clothing boutiques, wedding planners, or bridal shops.
6. Referral Programs:
   - Incentivize your current clients to refer friends and family by offering discounts or free services for successful referrals.
7. Special Offers and Packages:
   - Introduce special promotions, discounts, or package deals for first-time clients or during slower periods.
8. Loyalty Programs:
   - Implement a loyalty program where clients can earn rewards or discounts for frequent visits.
9. Online Reviews and Testimonials:
   - Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, or social media.
10. Local Events and Sponsorships:
   - Participate in or sponsor local events, fairs, or community gatherings to increase your salon's visibility.
11. Email Marketing:
   - Build an email list and send out regular newsletters with updates, promotions, and exclusive offers.
12. Influencer Collaborations:
    - Partner with local influencers or beauty bloggers to promote your salon and services.
 
13. Unique Selling Proposition (USP):
    - Highlight what makes your salon unique, whether it's a specialized service, eco-friendly practices, or a specific atmosphere.
14. Excellent Customer Service:
    - Ensure your salon provides outstanding customer service to encourage repeat business and positive word-of-mouth.
15. Educational Workshops:
    - Host workshops or tutorials on hair care, styling tips, or beauty trends to engage with the community.
16. Professional Networking:
    - Attend local networking events or join professional associations to connect with potential clients and other businesses.
17. Appointment Reminders:
   - Send reminders via text, email, or phone to help clients remember their appointments.
   - Utilize salon management software for automated reminders.
18. Quality Services:
   - Ensure consistently high-quality services.
   - Stay updated on the latest trends and techniques in hairstyling.
19. Create a Relaxing Environment:
   - Design a comfortable and inviting salon space.
   - Provide amenities like beverages and magazines for a pleasant experience.
20. Client Education:
   - Educate clients on proper hair care and maintenance.
   - Recommend products suitable
   - Showcase expertise
21. Follow-Up:
    - Follow up with clients after their visit to ensure satisfaction
    - Address any concerns or issues promptly.
   - Use feedback to improve services and address any issues.
   - Express appreciation for their business and feedback.
22. Regular Communication:
    - Stay in regular contact with clients through newsletters or updates.
    - Inform clients about new services, promotions, or salon events.
23. Seasonal Campaigns:
   - Run seasonal promotions to keep clients engaged.
   - Introduce new services or treatments during specific times of the year.
By implementing these strategies, a hair salon can create a loyal customer base and increase client retention over time.