"d"iscount a curse word for brands

Da "D" word - "DISCOUNT" Can curse your Brand!  
Bringing In Clients who are always seeking more Discounts, Deals & the Dreaded Hook Up.
Discounts can Devalue your Skill Level, Your Personal Worth & your Brand Image!
So instead of offering retail Discounts. Try Value Adding and Upgrades,

• Ex. Offer clients that rebook after a service a $5-$50. Gift toward a retail purchase.
• Ex. Offer new client a $5 - $10 toward retail purchase 
• Add value consider a package gift a product or conditioner add on with a chemical  service.

You get the idea, Words have Power! They add to the amount of Money clients are willing to pay or a the  "Devalue" – lower the amount people are willing to pay.
Gifting and Value Added Retains Clients and that Increases Your Revenue.

Da’ “D” Word! "Don't Over Use It"