3 #'s Beauty Pro's should Know to Grow.

3 #’s Shop Owners Should Know to Grow.
It’s important to know these numbers to grow your business.
New Client Intake, Client Retention & Pre-Booking
How to calculate:
New Client Intake rate should grow on average10 new customers during a set time period for each staff member.
Attracting new clients to a hair salon involves a combination of marketing strategies and excellent service.
Client Retention: The # of customers that returned divided by the # of customer that received services in set number of Days (90 or 100)
Improving client retention in a hair salon involves creating a positive and memorable experience for clients.
A good retention rate is between 55-65% per stylist per set amount of days.
Pre-Bookings: # of customers that pre-booked their next appointment divided by the total number of customers visits in a set amount of Days (90 or 100)
By combining some strategies, you can create a positive salon experience that encourages clients to return and re-book their appointments.
Here are some effective strategies to help your hair salon improve these numbers:
1. Personalized Consultations:
   - Conduct thorough consultations to understand each client's preferences and needs.
   - Tailor services to match individual preferences.
2. Online Booking System:
    - Implement an easy-to-use online booking system for convenience.
    - Allow clients to schedule appointments at their preferred times.
3. Social Media Marketing:
   - Utilize platforms like Instagram, Facebook, and Pinterest to showcase your salon's work.
   - Share before-and-after photos, client testimonials, and behind-the-scenes content.
   - Run promotions or giveaways on social media to encourage engagement and referrals.
4. Online Presence:
   - Have a professional and user-friendly website with a portfolio of your work, services offered, and contact information.
   - Optimize your website for local search to ensure potential clients can find you online.
5. Local Partnerships:
   - Collaborate with local businesses to cross-promote services. For example, partner with clothing boutiques, wedding planners, or bridal shops.
6. Referral Programs:
   - Incentivize your current clients to refer friends and family by offering discounts or free services for successful referrals.
7. Special Offers and Packages:
   - Introduce special promotions, discounts, or package deals for first-time clients or during slower periods.
8. Loyalty Programs:
   - Implement a loyalty program where clients can earn rewards or discounts for frequent visits.
9. Online Reviews and Testimonials:
   - Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, or social media.
10. Local Events and Sponsorships:
   - Participate in or sponsor local events, fairs, or community gatherings to increase your salon's visibility.
11. Email Marketing:
   - Build an email list and send out regular newsletters with updates, promotions, and exclusive offers.
12. Influencer Collaborations:
    - Partner with local influencers or beauty bloggers to promote your salon and services.
 
13. Unique Selling Proposition (USP):
    - Highlight what makes your salon unique, whether it's a specialized service, eco-friendly practices, or a specific atmosphere.
14. Excellent Customer Service:
    - Ensure your salon provides outstanding customer service to encourage repeat business and positive word-of-mouth.
15. Educational Workshops:
    - Host workshops or tutorials on hair care, styling tips, or beauty trends to engage with the community.
16. Professional Networking:
    - Attend local networking events or join professional associations to connect with potential clients and other businesses.
17. Appointment Reminders:
   - Send reminders via text, email, or phone to help clients remember their appointments.
   - Utilize salon management software for automated reminders.
18. Quality Services:
   - Ensure consistently high-quality services.
   - Stay updated on the latest trends and techniques in hairstyling.
19. Create a Relaxing Environment:
   - Design a comfortable and inviting salon space.
   - Provide amenities like beverages and magazines for a pleasant experience.
20. Client Education:
   - Educate clients on proper hair care and maintenance.
   - Recommend products suitable
   - Showcase expertise
21. Follow-Up:
    - Follow up with clients after their visit to ensure satisfaction
    - Address any concerns or issues promptly.
   - Use feedback to improve services and address any issues.
   - Express appreciation for their business and feedback.
22. Regular Communication:
    - Stay in regular contact with clients through newsletters or updates.
    - Inform clients about new services, promotions, or salon events.
23. Seasonal Campaigns:
   - Run seasonal promotions to keep clients engaged.
   - Introduce new services or treatments during specific times of the year.
By implementing these strategies, a hair salon can create a loyal customer base and increase client retention over time.