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Source: https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/
Herndon’s barbering business expanded, and by 1904 he owned three shops in Atlanta. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. According to the Atlanta Journal, Herndon and his all-Black barbering staff were “known from Richmond all the way to Mobile as the best barbers in the South.” Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the city’s leading lawyers, judges, politicians, and businessmen. As proprietor, Herndon personally saw to the barbering services provided to some of the most important figures in the state, earning their acquaintance and good will. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. Eventually he acquired more than 100 houses, a large block of commercial property on Auburn Avenue, and a large estate in Tavares, Florida. At his death in 1927, his real estate was assessed at nearly $325,000. |
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